A first of its kind, dedicated to businesses who make for the makers, this framework presents a methodology for integrating strategic thinking and practical application across all aspects of marketing communications in any industrial sector. It enables businesses to consider their sector and audience context within a marketing ecosystem of 9 key principles, and to identify clear areas for improvement making planning and tactical decision-making straightforward. The Marketing for Industry framework helps Marketing, Sales and C-Suite speak the same language.

What's one key takeaway attendees will get from your presentation?
You will learn a simple way to leverage your data, brand, and customers to connect marketing efforts to business results.